At Google, I collaborate cross-functionally to create content that scales without sacrificing quality. Inclusive design is a big part of my work. Read on for examples of key projects.
Destinations contentGoogle Destinations surfaces rich editorial content that inspires Google search users to explore destinations and plan trips. As a content lead for this product, I trained new writers, established an auditing process, and wrote copy for many destinations.
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Google Place SummariesGoogle Place Summaries are short descriptions of restaurants, nightlife, and attractions that appear in Google products like Maps, and help people make smarter decisions about where to go. I drove the content strategy for airport place summaries and also managed a team of content contributors.
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Expeditions toursExpeditions is a virtual reality product that takes classes across the globe on virtual field trips to places like Machu Picchu and the Moon. I created editorial, style and research guidelines for these tours, and led a team of content strategists to improve the Expeditions content in time for the public launch.
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SOS alertsGoogle launched SOS alerts to give users the info they need in times of crises. I led content for this project pre-launch, creating and testing writing guidelines to ensure product excellence and developing quality assurance tools.
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Zagat's Mexico City Restaurants Guide & Digital Guide to Mexico
Zagat-rated places (restaurants, bars, shops & hotels) combine multi-dimensional scores, user-generated review summaries, and lists. I worked on a variety of Zagat projects at Google, including defining the content strategy for the brand's first Spanish-language guides.
Zagat's Mexico City Restaurants Guide & Digital Guide to Mexico
Zagat-rated places (restaurants, bars, shops & hotels) combine multi-dimensional scores, user-generated review summaries, and lists. I worked on a variety of Zagat projects at Google, including defining the content strategy for the brand's first Spanish-language guides.
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