As a content strategist at Expedia, I helped people go places by creating clear, engaging UI text informed by credible metrics. Following are some highlights.
Exit-intent modals
I created copy for Orbitz and CheapTickets exit-intent modules to add brand distinction and increase conversion, using data and competitive analyses to determine word choices.
Loyalty program UI textFrom crafting all UI text to presenting design concepts to C-suite executives, I drove the content strategy for a MVP loyalty program for Travelocity.
|
IA workWorking closely with the lead UXD, I developed the page hierarchy, user flows, and wireframes required to deliver a new Travelocity loyalty program under tight deadlines.
|
|
Interstitial optimization I revamped the interstitial that surfaces when users await hotel search results on Travelocity, adding a softer, more engaging tone. See below for the old interstitial vs new interstitial.
|
